Based in Fort Lauderdale, Miami, CMG Containers is an industry leader that has a massive warehouse network, covering the entire United States. With its 20 years of experience in selling new and used containers, CMG Containers has warehouses in 39 strategic locations.
Goal:
Renovating the existing corporate webpage (cmgcontainers.net) using php,
Creating a SEO and user-friendly design for the web page,
Raising the website traffic and retention rates with SEO operations and Google Ads processes.
Results:
240% raise in cmgcontainers.net’s traffic due to the new infrastructure, enriched and SEO focused content of the page and SEO operations.
Since the new webpage is much richer than the previous one, the desktop speed increased from 68 to 95 and mobile speed increased from 22 to 87. That is why the landing page experience of the keywords used in Google Search Network campaigns performed above average. As a result, the rate-per-click for Google Search Network ads decreased from $1,65 - $1,80 range to $0,90 - $1,05 range.
Up until we took over Google Ads, the budget was mainly spent on Search Network ads. We distributed the budget over re-marketing and Display Ad Campaign targeting Custom Intent Audience. As a result, the retention rate of ad campaigns war raised 50%.