As of 2020, approximately 4 billion e-mail addresses are actively used. In other words, more than half of the world’s population has at least one e-mail address. We all have an e-mail account for many different reasons such as business, education, shopping, membership to social media platforms, communicating with people. And we all check our inbox at least once a day. Moreover, we also follow and conduct business via e-mail.
Wouldn’t you like your brand to be on such a high traffic platform? If you want to communicate with your potential customers via Google e-mail, reach your target audience and increase your brand awareness, take a closer look at Google Gmail Ads!
You can display your brand in the inboxes of Gmail users to increase your sales, get more traffic to your website and grow your business.
What are Gmail Ads?
Gmail Ads allow you to reach your potential customers through Gmail, one of Google’s best known and most popular services. Gmail service is actively used by billions of users every month, that is why it offers a good opportunity to promote your brand to internet users of all ages from all over the world.
Gmail Ads are interactive and located on the Promotions and Social folders of the inbox. These ads look like a new, unopened e-mail and they appear at the very top of the inbox so that they can grab the attention of user.
The most important benefit of Gmail Ads is the fact that they can be personalized. Thus, you can establish a more sincere and authentic communication with your target audience and easily build an emotional bond between your potential customers and your brand.
You can also use the targeting options offered by the Google Display Network in Gmail Ads, and ensure that your ads are shown to the right people at the right time.
Gmail Ads must comply with Google’s Personalized Advertising Policy. That is why advertisers cannot use Personalized Advertising categories. In some cases, Gmail Ads can limit adult content in Gmail Ads to ensure the safety of their users. All the information you provide in the Gmail Ad must be true and not misleading. Your business name should be clearly stated. Third-party advertising and animated images / animation effects are not allowed in Gmail Ads.
What are the Benefits of Gmail Ads for Business?
Gmail Ads are much faster and more effective than e-mail marketing: Gmail Ads are placed on top of the inbox, it is impossible to miss them! They easily attract the attention of the target audience using different media such as video and text, and can contain links that direct your target audience to your website.
Gmail Ads offers businesses very advanced targeting options, so you can maximize the return rates by meticulously adjusting when and to whom to show your ad. Gmail Ads stand out for their ability to interact with users, their cost is lower than other Google Ads, and their click-through rates are high. In addition to providing quality traffic by using mail data, their conversion rates are also high.
The most striking feature of Gmail Ads is that they can be saved by users and forwarded to other users. Thus, the content you produce for your ad also reaches the friends, coworkers and acquaintances of your target group.
How Gmail Ads Work
Gmail Ads have a similar working principle to the Priority Emails in your mailbox. After analyzing users’ correspondence, Google determines their interests and likes, then shows users Gmail Ads that might interest them. Thus, a rather high rate of return and interaction is achieved through Gmail Ads.
When users click on Gmail Ads, they are either directed to a customized landing page in a new window or the ad expands to the size of an e-mail, displaying various elements such as text, photos or videos. Users can interact with these expanded ads by playing videos, clicking the link to your website, filling out a form or going to the app store and downloading your app.
Carefully integrated Gmail Ads look aesthetically pleasing on every device and operating system. Also, they are very easy to use. Your target audience can easily open and view your ad on desktop, mobile or Gmail app.
Before you go live, you can see how your ad will appear on different platforms and devices with Google Ads previews, and you can make edits if you wish. You can control how your ad will appear on iOS or Android devices using the preview option.
How to Create Gmail Ads
In order to create Gmail Ads, you must have a Google Ads account. You need to select the Display Ad Network from the Google Ads panel and the Gmail Campaign from the drop-down menu. You can target Gmail Ads just like Display Ads (interest, age, gender, location, etc.).
You can take advantage of video, photo, form, click-to-call (mobile only), application download (only mobile), dynamic content, multi-interaction options and standard HTML to make your Gmail Ads sleek and stylish. You can personalize your target audience’s ad experience using different Gmail ad types.
How Are Gmail Ads Charged?
Gmail Ads are charged per click. The cost per click is paid when the user who sees the ad in the inbox clicks on the ad and views the main image. Google Ads allows you to show the same ad to each individual user a maximum of 10 times in 30 days and offers many alternative solutions suitable for your business’s advertising budget.
Reach Your Target Audience Anytime, Anywhere with Dijital Karma!
Be the star of Gmail Advertising with Dijital Karma’s unique approach that combines experience and expertise. Reach your target audience anytime, anywhere and win the hearts of your potential customers with original and creative advertising solutions. Contact us now!