According to many marketing studies, only 3% of a webpage’s visitors buy a product or service before leaving the site. In addition, consumers view a product or service 7 times before purchasing it. For this reason, it is very important to remind yourself of your potential customers who have visited your website. In order to make the sale, you need to attract them back to your website.
Remarketing Ads (also known as re-targeting) target internet users who have previously visited your site. Users who have visited your site see your website advertisements on different platforms (YouTube Ads, news sites, shopping sites, etc.) while surfing the internet. Thus, Remarketing Ads increase you traffic by re-attracting internet users to your website.
In addition, remarketing noticeably increases conversion rates.
What is Remarketing in Google Ads?
Remarketing is one of the most effective ways to reach internet users who have shown an interest in your website or brand. It allows you to show your ads to users while they are browsing Google or Google partner websites. Thus, remarketing increases your brand awareness and ensures that your target audience makes a purchase.
What are the Benefits of Google Remarketing Ads?
You can use Google Remarketing Ads to re-communicate with internet users who have been interested in your business, products or service or visited your website or virtual store before. You can use Google Remarketing Ads to offer special opportunities to these users and increase your brand awareness, sales and traffic.
Google Marketing Ads allows you to focus the advertisements on your target audience. For example, you can run ads targeting your visitors who have added a product to their shopping cart but have not purchased it. In addition, you can choose when to show your ads to your visitors. Thus, your ads appear before your visitors when they actually want to make a purchase.
Internet users who visited your site in the past are 2 to 3 times more likely to click on your ads. In addition, Google Re-marketing Ads do not cause ad fatigue: The more often your visitors see these ads, the more likely they are to return to your site.
How Google Remarketing Ads Work
It is very easy to integrate Google Remarketing Ads: If you have added the Google Remarketing code or tag to your website, you can reach internet users who visit your site even after they leave your site.
Google Remarketing Ads work with the help of cookies. Cookies are files that store the information of which sites the user visits. With the help of these files, relevant ads are shown to each user. For example, people who searched for a hotel in a specific region could be shown airline ticket ads or ads of car rental companies in that region. Thus, user reaches the product or service they need and the advertiser reaches their target audience.
Google Remarketing Ads allow you to determine how long you want to display your ads: 30 or 45 days. You can also choose how often or how many times your ads are shown to users during this time period.
How Are Google Remarketing Ads Priced?
The pricing of Google Remarketing Ads is closely related to your company’s preferred marketing strategy and plan, but generally, Google Remarketing Ads produce the most satisfactory results in terms of price / performance ratio.
How to Create Google Remarketing Ads?
You can customize and edit Google Remarketing Ads in accordance with the needs of your business. You can highlight certain products or services, and integrate different media types such as banners or videos into your ads.
You can create Google Remarketing Ads in seconds using Google Display Network or Google Search Network. While Google scans your site for Remarketing Ads, it also offers the opportunity to convert the images used on your site into advertising banners.
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