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What is Instagram's Shopping Feature?

The shopping feature, which is one of the most important updates of Instagram, has made a great impact especially in the field of e-commerce. The shopping feature allows you to add all products in your catalog to your Instagram page with their price information. The biggest advantage of the shopping feature is that it offers a smooth shopping experience to your potential customers. Your customers can access product details and product information on Instagram without switching to another site or application.

How to Turn on the Shopping Feature?

You must have/do the following to apply:

  • Your Facebook account and Page must comply with the Facebook Terms of Service, Business Terms and Community Standards, and your professional Instagram account must comply with the Instagram Terms of Use and Community Guidelines.
  • Your Facebook Page or professional Instagram account must contain posts with products that can be directly purchased from your website or Instagram.
  • In order to use Facebook Commerce interfaces, your Facebook Page or professional Instagram account must be in one of the supported markets.
  • Your Facebook account and Page or professional Instagram account must be reliable. In other words, you should have a unique and established presence. Having a sufficient audience can also help.
  • Failure to meet these requirements at any time may result in loss of your account or access to Facebook Commerce interfaces and Commerce features.

If you want to get more detailed information about the above items, visit the  link.

If your account meets all of the above items and you have a catalog through Business Manager, you can proceed to the next step.

You must verify your account by logging in to the security center through Business Manager. For this, Facebook may request a few documents from you. You must send all of them. After your account is approved, you can activate the shopping feature by selecting your catalog. Go "Settings> Business> Shopping" on the Instagram application.

How to Create a Catalog

After logging into your Business Manager account, switch to the catalog manager from the 9-dot menu in the image below and click on create a catalog.

Then you can select the option related to your business and name your catalog in the next window. After that you can add your products to your catalog using one of the 3 different methods.




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